Superstar Mohanlal has been chosen as the brand ambassador for Tata Sky, one of the leading direct-to-home (DTH) service provider in the country. They have added a fresh set of Malayalam channels to their list of offering as an added attraction.
Aamir Khan is another brand ambassador for Tata Sky. He was signed by the service provider in 2008. Mohanlal said that he is very excited to become a brand ambassador for such a very popular service provider. Adding on, he said that Tata Sky has done excellence as a home entertainer.
Tata Sky will now be having a total number of 19 Malayalam channels. With the revised addition of more channels into the list, Tata Sky has now become the highest amongst all other DTH service providers. Vikram Mehra, the chief commercial officer of Tata Sky, said that the inclusion of more Malayalam channels portrays the brand's commitment to customers and also highlights the significance of Kerala as one of the key markets in the country.
"We welcome Mohanlal to the Tata Sky family. We are proud to be associated with a personality who professionally and personally, exhibits our brand values of high quality, innovation and integrity. We are hence keen to feature this phenomenal star in a high-decibel multimedia ad campaign," said Mehra.