The film Traffic is all about five men appearing as a traffic police constable, a doctor, a film star, a college student and a journalist. They accidentally gets to meet at a traffic island, which change the lives of all. Directed by Rajesh Pillai, the movie features Sreenivasan, Kunchakko Bobban, Rahman, Asif Ali, Vineeth Sreenivasan, Sandhya, Remya Nambishan, Roma and Lena in the leads.
Hwoever, despite having wonderful story, Traffic failed to do well at the collection centres and the reason behind this is lack of publicity, claims the director of the film. In a recent interview with a National daily Rajesh expressed his disappointment over the producers' disinterest in promoting the film. He claimed that Traffic has become a hit only because of word of mouth. If it had proper publicity, it could have been blockbuster movie in Malayalam.