Mammootty starred Pazhassi Raja has been launched on Home Video by Moser Baer Home Entertainment on May 1. And the surprise is that in three days the CD-DVD has broken all records in Malayalam home video by selling over two lakh units.
According to Moser Baer Home Entertainment CEO, G Dhananjayan, they have already touched the sales of 2,00,000 units of VCDs and DVDs of Pazhassi Raja which is the highest in the Home Videos of Malayalam so far for any title.
Also the retailers in Kerala have put up a massive display of the title thus creating huge excitement among the customers who visit the outlets and all the stocks launched by us has been sold out. Moser Baer Home Entertainment seems to have went for an aggressive marketing which has resulted in record sales