24 Hours movie revolves around a car racer named Jagan. He had a very competitive mind but he was hot tempered. One day he fought with another car racer named Rocky. Jagan was arrested by the police and for this reason his marriage engagement that fixed earlier was dissolved.
After this incident Jagan became an outcast. When Jagan was sitting in a bar, an altercation led to the death of a man. He was brother of a goonda named Ithar. It was during this time Jagan met Gowri.