Producer Ajay Gowda and director Ratnaja, who have produced some good films together in the past,have come together for the third time with Premism. They will now be traveling to different parts of Karnataka to promote the film. They will be accompanied by the main cast of Premism - Amoolya, Chetan Chandra and Varun for the promotional campaign.
The film team had interacted with the audience in Mysore and Davanagere in their first trip. Producer Ajay Gowda learned from his Premism tour that no film should remain in the cans for a number of months. He has kept this in mind for his fourth film.
Director Rathnaja has requested audiences to watch the film without the hangover of Nenapirali. He believes that audiences will be glued to their chairs because of the way reality and imagination has been mixed in the film.
Actress Amoolya credited director Rathnaja for the major boost that her career got from the film. Chetan Chandra, whose birthday it was on April 10th, felt that the film was the best birthday gift of his life until now.