NICE company owner Ashok Kheny has come out with an video album on his life time achievement. It is said that he has spent Rs. 1 crore on the video album 'Neene Bari Neene', which will soon be aired on small screen.

Musician Sonu Nigam, who has been a playback singer in Kannada film industry so far, has now turned to acting through the album 'Neene Bari Neene'. Popular model Madhuri Bhattacharya is playing the female lead. Musician Mano Murthy has scored music for the lyrics of Jayant Kaikini. 'Neene Bari Neene' is all about son-father relationship, culture and public welfare. The album, which include Basavanna's song, has been shot in Mysore, Madikere, Bangalore, Kaveri and Nandi hill stations. It deals with Ashok Kheny's life from his childhood to present day.

"Time is very precious. When my children were young, I didn't have time to spend with them. Now, I have time, but they are grown up and are very busy. This happens with every one. 'Neene Bari Neene' gives a message that one should not let it happen," Ashok Kheny said. "Parents should try to spend more time with their children," he added.