Grossman first entered the public consciousness when Tom Cruise pulled on a bald wig, dark glasses, padding and a large amount of bling to play him in the 2008 comedy Tropic Thunder. Cruise revived the character for a duet with Jennifer Lopez at the 2010 MTV movie awards and revealed at the time that a big screen outing was in the works.
Michael Bacall, who also wrote the script of Edgar Wright's Scott Pilgrim Vs the World and the upcoming 21 Jump Street film, said he was excited about Grossman's potential as a lead character, despite the movie producer having only appeared briefly in Tropic Thunder. He was quoted saying,"I felt really great about that from the beginning because I loved the character." Bacall also added, "Tom had an incredible idea on how to tell this story, and give it some real emotion and heart. And as soon as he hit on that idea, it was off to the races. But I feel really good about that project, and I hope that it will happen."
Tom Cruise's career is going great guns after Mission: Impossible – Ghost Protocol became the highest-grossing film in the four-movie spy series earlier this year. The action film, directed by Brad Bird, was also highly praised by critics.