"Pamela Anderson is one of the world's most iconic women. She oozes sex appeal and feistiness," News of the World quoted a source as saying. "If we can manage to get her into the house it will be a real coup. The boys on the show won't know what's hit them - and we are certain it will make great television. Whatever happens a female celeb will be going in the house," the source added.
They think former Playboy model Pammy would be ideal for the role - and are in talks with her agent over a star cameo. However, if Pammie is unable to do the role then other potentials include former model Janice Dickinson, 55, and 46-year-old Danish actress Brigitte Nielson.