The video starts with Mendes fumbling around in night vision before the lights are turned on and we learn that she's not promoting a bedroom romp, but rather a tape in the more literal sense. "[People] want a tape that Secures things EXtremely well - S.EX. tape!" the New York Daily News quoted Mendes as saying about her cheesy infomercial music.
The 36-year-old star said English isn't her first language, but figured there was money to be made when she saw that "Eva Mendes sex tape" was a highly searched Google term even before the product existed. "Now, English isn't my first language," Mendes said, "but it doesn't take a genius to know what tape is!"