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Kardashians cut ties with prepaid debit card

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Published: Wednesday, December 1, 2010, 11:08 [IST]

New York (ANI): Kim Kardashian and her sisters have cut their association with a prepaid debit card after it was railed by government officials and consumer advocates for high fees. In a letter to The Revenue Resource Group, which created the card, lawyers for the Kardashians said they were terminating the agreement after it was brought to their attention that the card could violate consumer protection laws, reveal a rep for the sisters.

Connecticut's attorney general wrote a letter to the debit card company last week, warning he planned on investigating if the card did violate state laws or the Dodd-Frank Act, a federal law implemented to protect consumers from abuse by the financial services industry. The prepaid debit card, which sported a picture of Kim, Kourtney and Khloe on the front, cost nearly 100 dollars in fees for 12 months, in addition to 1.50 dollars ATM fees.

"The terms disclosed to Dash Dolls in no way suggested or implied that the Product might violate any law, rule or regulation," the New York Daily News quoted the Kardashians' lawyer as saying.

Perhaps more importantly to the curvaceous trio, the bad publicity was damaging the brand that the fun-loving socialites had created through their numerous products, endorsements, appearances at parties and numerous reality shows, their lawyer argued. "The Kardashians have worked extremely long and hard to create a positive public persona that appeals to everyone, particularly young adults," he wrote.

"They have been successful in doing so because they are recognized as honest, ethical, and fun-loving individuals who are kind and caring to others. Unfortunately, the negative spotlight turned on the Kardashians as a result of the Attorney General's comments and actions threatens everything for which they have worked," the lawyer added.

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