Jennifer Hawkins was embarrassed by the comment of Myer CEO Bernie Brookes, who recently revealed that he was not informed about her nude photo shoot. Speaking to the Confidential, she said, "I didn't do this for PR - I did it to raise awareness for the Butterfly Foundation which helps men and women with eating disorders."
The former Miss Universe said that she was unaware that the images would be used to present her as a woman with flaws. She did not see myself as a poster girl for body image. Hawkins said, "But you wouldn't know that because it has hardly been mentioned - and I had no idea that what was a good intention to promote healthy eating and lifestyle could snowball out of control as it has."
However, the furore started after radio host Bianca Dye slammed the magazine for presenting the 26-year-old as a role model for female body image. Dye objected to the nude pictures saying it "is just not right" for the magazine to be pushing her as the pin-up for female body confidence.