The auction was held on through Web auction service Kompolt and raised more than 540,000 dollars from more than 13,000 bids. The proceeds will help nonprofit aHomeInHaiti.org build an orphanage in Haiti. The second-highest grossing celebrity was Dana White, president of Ultimate Fighting Championship--he racked up more than $29,000 in the auction.
Zachary Levi, an actor on the TV show Chuck, has about 90,000 followers, but still got more than 20,000 dollars in winning bids, making him the third highest-grossing celebrity. Comparatively, Twitter superstar Justin Bieber, with 5.5 million followers came in ninth with a little over 13,000 dollars.
'Twitchange" Founded by Atlanta-based pastor Shaun King had Longoria helping King in contacting him herself and showed genuine interest in helping the relief efforts by making personal donations. King then pitched the idea of a Twitter celebrity auction to Longoria, which she loved.
"Having her on board has made all the difference, she hijacked her own Twitter account for 'Twitchange". We've found that philanthropy is really her first love." ABC News quoted King as saying. Longoria and King spent a week using their Twitter accounts to encourage other celebrities to join the auction.
"The sheer nature of this entire campaign was viral to its core. People tweeted about who they bid on, who they wanted to bid on, who was in the campaign and celebrities tweeted," King said.