According to Disney bosses, the 'gender-specific' title of its latest offering, The Princess and the Frog was the reason why the film could not do wonders at the box office. The flaxen-haired heroine of Tangled will still bear the name Rapunzel when the 3-D film is released in November.
"We did not want to be put in a box. Some people might assume it's a fairytale for girls when it's not. We make movies to be appreciated and loved by everybody," the Telegraph quoted Ed Catmull, president of Pixar and Disney Animation Studios, as saying of the title change.
The Princess and the Frog would have fared better if it wasn't pre-judged by its title, Catmull told the Los Angeles Times.
In their effort to woo the boys, Disney has made the prince, who finds Rapunzel imprisoned in her tower, Flynn Rider— a swashbuckling character who bears more than a passing resemblance to Errol Flynn.
"It's a really fresh, smart take on the Rapunzel story. In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair. We're having a lot of fun pairing Flynn, who's seen it all, with Rapunzel, who's been locked away in a tower for 18 years," said Roy Conli, the film's producer.