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'Mad Men' designer to create sexy lingerie

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Published: Wednesday, August 4, 2010, 15:01 [IST]

New York (ANI): The costume designer for dramatic television series 'Mad Men" is teaming up with lingerie firm Maidenform to create a line of sexy undergarments. Jane Bryant, the designer, wants to “help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style", the New York Daily News reported.

The line of intimates joins a line of dresses and skirts and nail polish that has gotten the designer"s seal of approval. She has teamed up with the polish brand Nailtini to create vintage-inspired shades, available in the fall as CVS and Duane Reade. Bryant will also be pitching “Mod", her line of “Mad Men" inspired clothes and accessories on QVC in the fall.

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