London (ANI): Harry Potter star Emma Watson has joined the likes of Kate Moss, Agyness Deyn, and Rachel Weisz by becoming the new face of Burberry. Burberry is the actress" first major ad campaign and is likely to mark the start of a new career.

The lucrative contract with the label will earn the 19-year-old a six-figure sum to add to her 8-million-pound fortune. “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys," the Daily Star quoted Burberry"s creative director, Christopher Bailey, as saying.

Christopher added: “Emma has a classic beauty and a modern edge."