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Saks drops Victoria Beckham's denim line

Published: Friday, February 20, 2009, 17:41 [IST]

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New York (ANI): Giving a jolt to Victoria Beckham"s fashion ambitions, American department store Saks Fifth Avenue has dropped her fembot denim line, dVb.

Henri Bendel and Kitson already dropped Posh earlier this year because of poor sales of her denim line. And now sources have revealed that Saks, which first carried her jeans, decided to give a miss to soccer stud David Beckham"s wife after she sold her upscale designer line exclusively to Bergdorf Goodman.

"Saks dropped Victoria Beckham's line and will not reorder more," the New York Post quoted the source as saying. The insider further added: "They were offended when she sold her dress line to Bergdorf's and not to Saks, even though Saks launched her denim line in their New York store. Bergdorf never carried her jeans, but they got her designer line anyway."

However, cancelling Posh's denim line should not have a big impact on Saks. "Nobody wanted to buy 300 dollars jeans from someone who is not a trained designer," said the source. "At this time there is no Victoria Beckham product stocked at Saks, but we continue to work closely with several leading stores and many independent US fashion retailers," said a rep for Beckham.

Meanwhile, Saks, Henri Bendel and Kitson all refused to comment on the issue.

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