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Thomas Campbell made the announcement in front of Peter Lindberg's 1990 British Vogue cover portrait of Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford. Campbell was accompanied by Anna Wintour and Marc Jacobs, sponsor of the exhibition, who took to the podium to quote Yves Saint Laurent: “A good model can advance fashion by 10 years."
Harold Koda, curator of the museum's costume institute, said the exhibition would show “how the great iconic beauties represent the evolution of the feminine ideal" over the past five decades. There will also be an exhibition with the theme, how during the 1960s and 1970s, “the emergence of clothes which for the first time do not have the refuge of structure and underpinning within them made the model wearing them suddenly very key".
Moss has been praised by Jacobs as a “muse to a generation ... she defines a time, a feeling, that has become part of history". The exhibition will open on May 6.