London (ANI): Hollywood actress Eva Mendes has been recruited as the Global Pleasure ambassador of Magnum ice Cream. The Hitch actress has been recruited by Magnum ice-cream company to work alongside the firm's Professor of Pleasure, who will be conducting the world's largest study into the causes of happiness.

Eva is thrilled to be recruited by Magnum ice-cream, as she truly believes in happiness. "I'm really happy to be Magnum's Pleasure Ambassador because I am a huge chocolate fan. And I'm also a big pleasure seeker and believe in guiltless pleasure. If you're going to do it then just enjoy every second of it, life''s too short!" the Daily Star quoted her as saying.

Meanwhile, Eva is also set to host a Pleasure Summit in Europe next month.