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Watson, Wright sign up with ethical fashion brands

Published: Monday, September 21, 2009, 11:34 [IST]

[an error occurred while processing this directive]London (ANI): Actress Emma Watson and her Harry Potter co-star Bonnie Wright seem to turn fashion ethical by signing up with brands which focus on social and environmental issues. Emma, who plays Hermione Granger in the wizard series, is set to release a clothing collection in collaboration with the fashion label People Tree, while Bonnie is associated with brand Made-By.

Both fashion brands are renowned for their good work around the word. "I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," the Telegraph quoted Emma as saying. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices, but there aren't many options out there," Emma added.

Meanwhile, Bonnie, who plays Ginny Weasley in Harry Potter flicks, said: "It is extremely important to me that the social and environmental issues associated with the production of fashion clothing are addressed," She also attended a Made-By event for Pure London at London Olympia. She added: "I don't really try to present a style. I just wear what I like if it makes me feel good."

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