The second most televised event in America-The OSCAR Awards-has been sold out as firms have booked all the slots available for advertisements well before the nominations were even announced. They had anticipated the veiwership for the globally televised event despite "poor" nominations. A spot lasting for half a minute cost 1.7 million dollars for the firms. The same the last year was a hundred thousand dollars less. The show which is telecast all over the world got a veiwership of around forty two million world wide with the national share in that rating being 38 percent (25.4 per cent)