Anuj Saxena Biography
Anuj Saxena is an actor, producer, and presenter for Bollywood films.
Anuj Saxena, is the Managing Director of Elder Healthcare(part of the Rs 600-crore Elder Pharmaceuticals). As a qualified doctor, who studied medicine at Grant Medical College in Mumbai, an actor (in TV soaps and films) and producer (through Maverick Productions that makes films and TV commercials), and restaurateur, Saxena is, constantly multi-tasking.
Anuj Saxena the younger son of Jagdish Saxena, founder of Elder Pharma famous for its prescription calcium, Shelcal, Anuj Saxena has an astounding ability of switching roles. A few days ago, he was the perfect Bollywood hero shooting for his film The Chase in Kashmir. Now that the shooting is over, he has skillfully slipped into the role of MD, Elder Healthcare, working on an aggressive product extension strategy.
Currently, Elder Healthcare has a mix of home grown and licensed brands in its portfolio. While it markets Tiger Balm in the region, five years ago it inked a deal with Shahnaz Hussain to market her fairness cream Fair One on a royalty basis.
His aspiration reflects his plans for the company — he wants Elder Healthcare to be a significant player in the FMCG category with a range including soaps, skincare products, colour cosmetics and processed food and beverages. The company is already into colour cosmetics space through the premium German brand BE-YU that it launched at stores in Mumbai recently.
On the anvil is a homegrown skincare brand for women — moisturisers, anti-aging cream et al. To tap the men’s grooming market, it licensed Fuel from VLCC and launched a deodorant under the brand.
Though he has modelled for brands like Proline, ICICI, Prudent mouthwash and Rajdoot Yamaha while in college, it was his role in Kkusum, a serial on Sony television, which propelled him into the limelight. Ekta Kapoor offered him the role when Saxena was already director marketing at Elder Pharma, and, in all, he’s acted in 11 television serials, but is focussing on films now.
His company made the low-budget Aloo Chat earlier this year, and the suspense-thriller Chase has gone into post-production phase, the film features him in the lead role. Anuj Saxena also owns a Chinese and Indian restaurant in Andheri by the name Blue Waters. He plans to open a few more restaurants, but only in Mumbai as he would not be able to personally supervise eateries outside the city.