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Yash Raj Films' innovative strategy to promote Aurangzeb

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Updated: Monday, May 13, 2013, 9:29 [IST]

YRF's innovative strategy to promote Aurangzeb
The Yash Raj Films explores an innovative idea to promote their upcoming film Aurangzeb. The makers have been receiving very positive response for the film. Arjun Kapoor's performance has been loved in the double role avatar.

Nobody can believe this is Arjun's second film only. His performance and characters have etched out very sharp, so much so that the trailer manages to establish the characteristics of each character. Taking the double role one notch higher, YRF came up of a unique idea that Arjun will do promotions also in double role i.e Arjun interviewing Arjun on news channels.

The media found it a little difficult to believe as it was an unusual request. The director Atul Sabharwal also supported the thought and voluteered to explain the technicalities to the channel technical team. Arjun himself worked on the script and penned down questions and answers for this interview. After the interview was put together, the interview was looking very unusual and interesting.

Topics: yash raj films, arjun kapoor, aurangzeb
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Story first published:  Monday, May 13, 2013, 9:22 [IST]
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