Ekta, who became a big name in the industry after making TV serials, told the IANS, "When I did television, I was told that I cannot do movies and I won't be able to understand the medium. People thought my movies will be all about jewellery and 'saas-bahu'." Ekta, who made her debut with the comedy show Hum Paanch, went on to produce 70 shows under Balaji Telefilms, which is now a 19-year-old banner, and includes the long forgotten successful noon show Itihaas.
She also made Koshish... Ek Aasha as well as Kyunkii... Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kkusum ... Ek Aam Ladki Ki Kahani and Kasautii Zindagii Kay. Ekta further did films like Mano Ya Na Mano and Koi Aane Ko Hai. "Whenever you change your medium, you have to prove yourself again. One has to come out of the comfort zone again and again and again. My innings in films had a lot of struggle, but I enjoyed it," she said.