Ekta is known for popular TV shows like Kyunki Saas Bhi Bahu Thi, Kahani Ghar Ghar Ki, Kaahi Kisi Roz, Kasauti Zindagi Ki, Kahii Toh Hoga among others. These shows made TV actors like Smriti Irani, Sakshi Tanwar, Aamna Sharif, Mauli Ganguly and Shweta Tiwari household names. "I am a terrible actor. Do not expect me to act ever. I think I am a bad actor," Ekta told reporters.
Ekta would be seen making a cameo appearance in Ek Thi Naayka, a promotional strategy for her upcoming film Ek Thi Daayan. "I would be doing a blink and miss appearance on the show. Hope I don't get any dialogues...hope I am just standing behind a tree," Ekta said.
Ek Thi Daayan, a supernatural thriller directed by Kanan Iyer, stars Emraan Hashmi, Konkana Sen Sharma and Huma Qureshi in the lead roles. It releases on April 18.