Chopra, whose latest offering as a producer-writer is Ferrari Ki Sawari starring Sharman Joshi and Boman Irani released today, said, "Cinema should not be judged with 100-crore-mark. It is sad. I hate it when called Rs 100 crore mark. I am way ahead of this mark. Some of our films have collected Rs 400 crore or Rs 450 crore. If Ferrari Ki Sawari does Rs 100 crore or Rs 200 crore or Rs 400 crore or even does Rs two, I would be happy as I know the film is very good and touching. Cinema has different value. The job of cinema is to entertain people."
Chopra's 3 Idiots was made at a budget of around Rs 35 crore and it went on to do a business of approximately Rs 385 crore. His other film, Lage Raho Munnabhai was made at a budget of Rs 12 crore and it earned Rs 119 crore at the Box Office. His latest film, Ferrari Ki Sawaari is made at budget of Rs 20 crore.
Filmmaker Raju Hirani, who had directed both 3 Idiots and Lage Raho Munnabhai and written dialogues for Ferrari Ki Sawari, says, "We don't make film keeping in mind the 100-crore-mark in mind. If that was the intention, then we would have made two-three films every year."