Yash Raj Films (YRF) along with director Kabir Khan have used a unique promotional strategy to promote Ek Tha Tiger. They have premiered the first song 'Mashallah' of the movie Ek Tha Tiger in popular Gaiety theatre, Mumbai, today. Superstar Salman Khan launched the screening of the first song.
It's a know fact that even in the age of multiplexes, it's the single screen crowd that helps in making a film a blockbuster. So, the Ek Tha Tiger team decided to gauge the response first at a single screen theatre.
Taking about the launch of the song director Kabir Khan tweeted, "Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra... Will be fun... & madness :-)"
After watching the song Komal Nahta wrote: Mesmerising! Brilliant!! The Mashallah Song from#EkThaTiger has been Extraordinarily picturised...Just watchng it. Great repeat value. Salman, Kat great :-)
On the launch when Salman Khan said, "Katrina is Mashallah", then Katrina Kaif too quickly replied, "Salman is Mashallah of the industry."