Mumbai: Megastar Amitabh Bachchan's pair of jeans is all set to go under the hammer to raise funds for a non-profit organisation that provides under-privileged children access to world class education.
The 69-year-old actor donated his autographed jeans to the children during the launch of Parikrma's 'Jeanaration' "...at the charity for educating under privileged children from the slums, they have a programme called Jeanaration. Celebs donate their autographed jeans and the auctioned bidding for that goes to educate a child... 24,000 Rupees for an entire year! Surely we can support it in great numbers. Will try and put it up on Fb and invite donations for these deserving children - a movement that shall be going Global rather rapidly...," Bachchan wrote on his blog.
The auction will also feature jeans worn by Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Saif Ali Khan, Anushka Sharma, Shahid Kapoor, Sonam Kapoor, Anil Kapoor and Kangana Ranaut. Parikrma was founded in 2003 and the proceeds from the auction will be used to help fund college education for the children.
"This is the first time we are taking the story of Parikrma to a global audience and already we are overwhelmed by the response from the film fraternity," said Shukla Bose, Founder-CEO of Parikrma Humanity Foundation.