Talking about Talaash, Aamir Khan told a leading daily, "The promotion work on Talaash has begun, and though I am in Chicago, I'm very much involved in the whole process, thanks to the internet."
Aamir Khan further added, "Talaash is a thriller that shows a city's night life, underbelly, hookers... At the moment, my sights are trained on Talaash. It is also my first release after Dhobi Ghat. Reema Kagti (Honeymoon Travels Pvt Ltd fame) has been great to work with. I find her to be an excellent director."