The comic book titled "Don: The Origin", was officially launched at the mall gala, the film's team decided to distribute the comic books to fans. Well, there is no doubt about the fact that one must learn the promotional skills of a film from SRK.
We remember Shahrukh's last release Ra.One that was much hyped and over-promoted by the actor. In fact King Khan seems to be over-excited about his villainous role in Don 2. We have all known what happened to SRK's much hyped dream project Ra.One and hope it doesn't happen the same with Don 2.