The ad for PETA featuring Shahid is titled as "Chicks Love a Vegetarian". Shahid is seen donning a casual look with two yellow chicks placed on his body. The ad reveals the benefits of a veg diet. Ace photographer Atul Kasbekar has shot the ad for Shahid.
Shahid will be seen saying, “I love chicks... pigs, cows, fish, and all the other animals too. That's why I turned vegetarian".
He adds, "I am very happy being a vegetarian and I believe that it is the best way to be. The day I started believing in the fact that I would want not to kill animals for my taste buds, that is the day everything changed for me".