The fashion event will be held on the second night of IIFA weekend, which starts from June 23 and will last till June 25. The event is expected to receive 7,500 audiences. IIFA Rocks aims at raising funds for the IIFA Foundation.
This Foundation is established by IIFA to support families of the film industry workers who have been adversely affected during the production of films. IIFA Rocks, this year will also announce the 12th Floriana IIFA Technical award winners.
Reportedly, several musical performances including that of the musical trio, Shankar-Ehsaan-Loy, will be live on stage.