This is a part of Ra.One's promotional strategies. This strategy aims at earning popularity for the film at every nook and corner of the Indian cities. Shahrukh, who has planned to unveil Ra.One's promo across five cities in India, has started his inter-city tour today for promoting his film.
Shahrukh Khan will be travelling to five cities every month and therefore will cover around 25 cities in five months, before the film releases. While Shahrukh has started the tour alone, Kareena Kapoor and Arjun Rampal, the other actor of the film, will join him soon.
King Khan will start his promotions in Mumbai today and will move on to Chandigarh, Indore, Delhi and Ahmedabad. He will sign autographs and start the longest chain of fan mails, which will be circulated in all the cinemas till the film gets released on October 26.
Well, that seems to be an interesting idea to promote a film.