Anubhav Sinha expresses his disappointment after the song became very popular and is being hummed by everyone. The director is worried because he cannot stop feeling embarrassed if his nine-year-old son Shlok starts singing the item song around him. He says, “We know what it sounds like when you say the words DK Bose over and over again." He adds that Aamir is a responsible man and he should have been aware of it.
The trailer of the movie Delhi Belly, which is now being telecast on a news channel, having some racy scenes, is even more sickening. Now, the biggest problem is that once the song will be shown on TV channels this term 'bh*****ike" may be taken for granted by the public. Anubhava said, “I am shocked! This is not done! I am disappointed in Aamir."