Earlier the film was slated for a September release. But rather taking a risk with other biggies, Hema planned to pre-pone it to July 22. The thought behind the risk was that the family drama Tell Me O Khuda will do good with Rohit Shetty's Singham, which is an action packed film.
Hema informed Mid Day, “We are trying to work our way into July 22. The other film (Singham) is completely different from ours. After that Ramzan starts and then for Eid there are other big films lined up. So we would have to wait for September if we don't release on July 22."