“That"s right", confirms Arbaaz. “He felt that since the two films were totally different from each other, it would be fine even if they released on the same day. I also felt that it was fair enough because Eid is a good time and not just two but even three films can do well if they are made well enough."
However, it appears that there were subsequent deliberations within Karan"s team that led to announcement of a new release date, September 3 for We Are Family which is directed by debutant Siddharth P. Malhotra. This time around, there were no further conversations between Arbaaz and Karan as the latter took the call himself.
“I don't really know what transpired there internally as no one spoke to me. I got to know only later that they had decided to pre-pone the film", says Arbaaz, “It"s fine. They must have given this some good thought."
After all the efforts its seems that there is still a mini clash which is waiting to happen. Rajnikanth and Aishwarya Bachchan starrer Endhiran, which arrives in both Tamil and Hindi, will be releasing on September 10 as well. It would be interesting to see whether Eid is partial to one of the two biggies or accommodates both the films whole heartedly.