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diana hayden is the new face of Durian

Written by: By: Satish Sundaresan, Bollywood Hungama
Published: Tuesday, February 16, 2010, 16:48 [IST]

The lady in question is an ex-Miss World. We are indeed talking about diana hayden, the lady who made India proud by bringing home the Miss World crown few years back.

Post her reign as the Miss World and after oodles of modelling assignments, as a natural progression, she did step into Bollywood with some forgettable and some not so forgettable roles in films like Tehzeeb, Ab Bas! etc... She was in the news few days back as a participant in the famous Bigg Boss' house. Well, this dame is back and how!

This time round, she has been chosen as the brand ambassador for the lifestyle major Durian. Readers maybe aware of the fact that, prior to Diana, it was Malaika Arora, who was the face of Durian for quite sometime. Sources said that the replacement took place not because the company officials felt that it was about time for a fresh face to endorse their vast range of products. And their requirement was that Malaika's successor should be in the same league as Malaika, in terms of appeal, looks and connect. And when they saw Diana in Bigg Boss, they felt that she was the one who does full justice to their requirements and that's why they decided to zero down on her.

Repeated attempts to contact Diana proved futile.

Topics: diana hayden
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