Fashion and You and Deepika have partnered together to encourage India's quest for an Olympic gold. In a unique and a very novel offer, members from across the country can bid for their favorite movie stars' personal possessions and help future Indian athletes achieve their dreams through Olympic Gold Quest (OGQ).
OGQ strives to compliment the efforts of the Indian Government and various Sports Federations in identifying and funding the best and most deserving medal prospects for the Olympic Games. OGC is a brainchild of Indian sporting legends Geet Sethi and Prakash Padukone with the aim of Olympic glory for India.
Speaking about the auction platform on FashionAndYou.com, deepika padukone said "I am delighted to share my wardrobe with my fans through e-retailers Fashion And You. Each and every ensemble and hand bag are my prized possession and I have very fond memories of them. I am very certain that my fans would love to own them and join me as a fashion diva this season.
“Fashion And You has embarked on a very noble cause of utilizing the proceeds of this Auction Platform to a charitable foundation, which is in the larger interest of the society. The funds from the auction would support ''Olympic Gold Quest'' a foundation for promoting sports talent in the country, which is very close to me".