Says Sajid, "Apart from Priyanka and Ranbir being a fresh combination, it's the first pure, young, cool love story from my banner, Nadiadwala Grandsons and Siddharth is the right director for the job. He is very focused and works 18 hours only on the film."
Siddharth adds, "The thought behind Anjaana Anjaani is that all great love stories start out as people meeting as strangers before they fall in love with each other."
The story has been written by Siddharth's wife Mamta. He says, "Novelist Advaita Kala has written the screenplay. AA (Anjaana Anjaani ) is more than just a love story. The two strangers - Ranbir and Priyanka - represent every emotion in us. It's a story of us. The beginning spurs the entire film."