Even though the bears are synonymous and famous for their hugs and their hair (for medicinal purposes), the flip side of the coin is the tremendous pressures that these hapless animals are subjected to. That's exactly the point that Abhay wants to make.
As a part 'Wildlife S.O.S', an NGO that works towards the animals' welfare, Abhay strongly wants the bears that are subjected to dance on the streets for the sake of earning money to be called off, since it involves lots of cruelty. As a part of his 'duty' as the brand ambassador for the same, Abhay has taken the cause to the national level and wants to request everyone to pay that extra attention towards these innocent creatures.
Point taken, Mr. Deol!