Any film Aamir Khan does becomes a topic of discussion nationwide. Be it his film on the education system like 3 Idiots or the recently released Peepli Live, a film on the farmer suicides. They don't call him 'The Perfectionist' for nothing.
If that wasn't enough, Aamir continues to be a red-hot property even in the ad world, in terms of brand endorsements too. After the Etisalat deal, Aamir has apparently, been signed up as the brand ambassador of the 'yet-to-be-launched' two wheelers from the Mahindra stable.
Get geared as Aamir might just take you for a ride (literally).