The 30 Crore ad campaign is a part of Dish TV's plans to re brand itself where it will come with a new logo. Shahrukh had pocketed Rs. 10 Crores for the ad. The creative idea was conceptualized by Ad industry veteran and celebrated lyricist, Prasoon Joshi and the McCann World Group team. The commercials have been directed by the much acclaimed Bollywood director Anurag Basu.
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