India has only two religions - cricket and Bollywood. Come what may, both guarantee excitement and eyeballs. Not surprisingly, advertisers are forever looking for personalities that can connect and engage with their audiences. With film stars ruling the mantle of brand ambassadors, which celebrity is actually topping the list?

According to the latest Adex India Study, the queen of Bollywood is Priyanka Chopra, who is ranked 2nd on the list of celebrity endorsers of 2008 only after Shahrukh Khan. She leads the youth brigade as a brand ambassador for various esteemed brands. Apart from these high profile endorsements, Priyanka has enhanced her position as Bollywood's leading lady in 2008 with back-to-back box-office super-hits Fashion and Dostana.

Priyanka began 2009 on another high. She was awarded the 'Best Female Actor' at the Star Screen Award 2008 for her role in Madhur Bhandarkar's Fashion and also adjudged the 'Best Actress' at 15th Lion's Club Awards.

In 2009 also promises to be as luminous for Priyanka with 2 big films set for releases namely, Kaminay (directed by Vishal Bharadwaj) and What's Your Rashee? (directed by Ashutosh Gowarikar) along with her other commitments.