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Says a source close to Kareena, "She has been dying to work with Imtiaz again as she feels he brings out the best in her and feels he makes her look very beautiful. JWM will always be special to Kareena and she was upset when Imtiaz chose Deepika Padukone for Saif's film.
So this time when the snack company asked her to shoot another ad for the brand, the actress insisted that Imtiaz direct her; they agreed." The ad will be shot in Punjab. Says the source, "The concept is much like the story of Jab We Met. Bebo will be wearing ethnic salwar-suits and running through the sarson ka khets.Imtiaz and she will shoot the ad today and come back tonight."
An excited Kareena told us, "Yes I did ask for Imtiaz to direct me in the ad. Imtiaz and I are special together. Jab We Met was magical. It's a film I will always cherish as one of my best ones. I can't wait to see Love Aaj Aur Kal on the big screen. The ad I am shooting for is funny, witty and cool something that is Imtiaz's forte. He's one of the best directors in the country today."