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Kal Kissne Dekha finds place in multiplexes

Written by: By: Joginder Tuteja, Bollywood Hungama
Published: Friday, May 22, 2009, 12:37 [IST]

[an error occurred while processing this directive]Strike or no strike, Jackky Bhagnani's debut venture Kal Kissne Dekha would be seeing a multiplex release. The only difference being that if the producers v/s multiplex stand off clears up by 29th May, the day when the film would eventually release, Kal Kissne Dekha would arrive on national chain multiplexes as well. However, if that doesn't happen, it would be coming at standalone multiplexes.

"Which is not a bad deal at all", Vashu says in film's defence, "Why do we continue to believe that there are only a handful of multiplexes in the country? If we discount the list of multiplexes that have a nationwide chain, there are quite a few independent multiplexes out there where Kal Kissne Dekha would be releasing."

The father-producer has another reason not to be overtly worried about the availability of multiplexes. "In any case Kal Kissne Dekha is not arriving at 1000 odd prints where you need horde of multiplexes to support your film", says Vashu who was known as the Man with the Midas touch for all the years when he was actively involved in filmmaking, "I would be giving a mid level release to the film and would gradually increase the print count as weeks would progress. Of course by that time if the strike is off, I would be happy to have the film release across all multiplexes."

So what's the print count that he currently has in mind? "Around 250 physical prints with some additional digital prints", he informs, "There is no point flooding the market. It's better for a newcomer hero and heroine to get some buzz created around them once they are seen for the first time on screen and then in turn make people ask for more. I expect the same for Kal Kissne Dekha as well."

Also marking the launch of Vaishali Desai as the leading lady of the film, Kal Kissne Dekha is directed by Vivek Sharma who earlier made his debut with Amitabh Bachchan starrer Bhoothnath. The film was earlier slated for release in the month of April but was pushed for a later date due to producers strike.

However, even as industry prays for the two parties to come up with a resolution soon, Vashu Bhagnani has intensified the promotion of the film and is going all out to ensure that there is adequate awareness being created around the 29th May release of the film.

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