The inevitable has happened. Owing to popular demand, 'Gale Lag Ja' - the rain song and dance number featuring the lead pair of Akshay Kumar and Katrina Kaif - has been added to the film's narrative.
Though this much hyped song had created quite some buzz en route to the release of De Dana Dan, it was chopped off from the final copy of the print since it was adding to the film's length. However, the makers of De Dana Dan were open to the idea of incorporating the song as an added bonus if audiences demanded so and the film worked at the box office. With weekend collections being quite strong worldwide, the final call was taken around bringing back the song in the narrative.
Confirms Ratan Jain, producer of De Dana Dan, "We were clear that the song would be added only if the film did well at the box office. There was no point doing that if (God forbid) people wouldn't have been going into theatres. Now that the weekend collections are out, we know that there would be repeat audiences for the film. For them, it would be another incentive to watch the film again while for the first timers, it's an added bonus."
Since the film's running length is a little less than 3 hours already, would the incorporation of song be of any further impact?
"No", says Jain, "The length of De Dana Dan is still the same. To compensate for those 4-5 minutes of the added song, we have edited an equal duration of a few scenes from the film."
'Gale Lag Ja' would now appear in the first half of the film at the point when Akshay calls Katrina to the hotel in order to share the kidnapping plan and then run away with the ransom amount.
Meanwhile, Ratan Jain is ecstatic with the kind of collections that the film is showing with every passing day.
"Saturday and Sunday were far better than Friday while Monday was more or less similar to Friday, which is superb", he says, "Normally, films fall quite rapidly on Monday but we have stayed on very stable grounds. The collections are superb overseas as well, whether in UK, Gulf or elsewhere. In India, we have seen Rs. 23 crores coming in just from the weekend which is superb. All our distributors are very happy and we are all set for a bountiful first week."
Though this much hyped song had created quite some buzz en route to the release of De Dana Dan, it was chopped off from the final copy of the print since it was adding to the film's length. However, the makers of De Dana Dan were open to the idea of incorporating the song as an added bonus if audiences demanded so and the film worked at the box office. With weekend collections being quite strong worldwide, the final call was taken around bringing back the song in the narrative.
Confirms Ratan Jain, producer of De Dana Dan, "We were clear that the song would be added only if the film did well at the box office. There was no point doing that if (God forbid) people wouldn't have been going into theatres. Now that the weekend collections are out, we know that there would be repeat audiences for the film. For them, it would be another incentive to watch the film again while for the first timers, it's an added bonus."
Since the film's running length is a little less than 3 hours already, would the incorporation of song be of any further impact?
"No", says Jain, "The length of De Dana Dan is still the same. To compensate for those 4-5 minutes of the added song, we have edited an equal duration of a few scenes from the film."
'Gale Lag Ja' would now appear in the first half of the film at the point when Akshay calls Katrina to the hotel in order to share the kidnapping plan and then run away with the ransom amount.
Meanwhile, Ratan Jain is ecstatic with the kind of collections that the film is showing with every passing day.
"Saturday and Sunday were far better than Friday while Monday was more or less similar to Friday, which is superb", he says, "Normally, films fall quite rapidly on Monday but we have stayed on very stable grounds. The collections are superb overseas as well, whether in UK, Gulf or elsewhere. In India, we have seen Rs. 23 crores coming in just from the weekend which is superb. All our distributors are very happy and we are all set for a bountiful first week."
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