As is known, Shahrukh Khan also owns a cricket team in the Indian Premier League (IPL), Kolkota Knight Riders, which will play Twenty20 competitions in which a record 59 matches will be played and telecast in April-May. Knowing the involvement of SRK and some of the other high profile members in IPL, it is naturally going to be a huge event that will command undivided attention of the cricket crazy nation.
[an error occurred while processing this directive] So it is but obvious that both Shahrukh's television show and the IPL cricket tournament will have an adverse effect on the films releasing during those times. And will take away the audience that might otherwise have bought tickets for entertainment purposes.
Well, on a serious note, its only the makers (who have cinematically inferior products) and media hyped stars who need to worry and will crib about these factors for the failure of their projects. There have been countless instances when audiences have thronged to the theatres despite the most hyped events. But then on many of those occasions, King Khan was on the right side of the fence for Bollywood!