Speaking about the award, Malacca Chief Minister Mohamad Ali Rustam said that SRK had helped the state's tourism, through six of his movies being shot at Malacca, which also included One 2 Ka 4, a film which was shot at a Malaccan resort. He also added that it would have costed them (the Malacca state) millions of dollars to promote their state through ads, but SRK brought Malacca to the attention of the world through his movies. [an error occurred while processing this directive]
Leading the people who were opposing this award was the Opposition leader Lim Kit Siang, who justified his stand saying that priority should be given to local artistes. And that if one has to confer the award on SRK for promoting the Malacca state, then, other foreign stars like Sean Connery and Catherine Zeta-Jones, who shot the Hollywood movie Entrapment in Kuala Lumpur in 1999, should also be given similar recognition.