Monday, March 05, 2007
Eros International, leading Bollywood Media and Entertainment Company, today announced that it has signed an exclusive deal for a package of its films to be broadcast on Sony Entertainment Television.
The deal comprises a slate of releases, including recent films like Salaam-e-Ishq and Lage Raho Munnabhai, as well as some upcoming releases like Namastey London. Sony will enjoy exclusive global satellite broadcasting rights to the original version of these titles for a period of five years.
The deal has been struck in line with the company's expectations. It forms an integral part of Eros's content syndication strategy. Eros has an extensive film library of over 1300 titles and has built a successful business model involving 25-30 new releases every year distributed across all formats over the last three decades.
Sunil Lulla, Director and President of Eros International Plc, India, commented: "We have a strong relationship with all the leading Indian television networks and are delighted that Eros' content will now be showcased on Sony Entertainment Television. It is one of the leading channels in India with a global footprint. We also regularly partner with Sony to market and promote our films through its extensive television network."
Kunal Das Gupta, Global CEO of Sony Entertainment Television commented: "Eros is a major player within the Indian film sector and Bollywood films are a critical part of our programming mix. We are delighted to have secured this deal with Eros, with whom we have enjoyed a great working relationship for several years."