Monday, October 30, 2006
The release of Jaan-E-Mann not only marked the debut of a new director but also expansion of new technology in India. Jaan-E-Mann has tied up with UFO, a new technology that transmits movie directly to the theatre without the need of film reels. This technology helps in many ways such as cutting down of costs that are going into the making and transport of film reels, it maintains the quality of the motion picture and finally it helps curb piracy of films. UFO is said to have reached about 500 cinema halls in India with the release of Jaan-E-Mann. However, this is not the first time that Sajid Nadiadwala has supported technological advancement in the field of cinema.
Not many may know this but when Judwaa released in 1997, it was for the first time that an Indian film to have DTS. In fact, Sajid got necessary projection machine installed at the Metro Cinema in South Mumbai. The ironic part is that the then owner of the theatre saw the investment as waste but then the DTS took up in India very well and all the films then on took up the format.
For his last film Mujhse Shaadi Karoge, Nadiadwala along with Prime Focus brought the duplicating software Motion Control for the first time in India. If you recollect the scene Mujhse Shaadi Karogi, where Salman Khan sees Akshay Kumar duplicating during an action sequence and all of them fighting with Salman at once was done with the help of this software.
And well, Sajid Nadiadwala plans to continue with his passion for staying technologically updated. For his next film Hey Baby to be directed Sajid Khan, Nadiadwala has imported a new software from Los Angeles called Motion Picture. The exclusivity of this program is that it can put facial expressions of one person on another. In the film, the software will be used to give expressions to a baby. Besides, Hey Baby will be Nadiadwala's another grand venture where he will be launching another director Sajid Khan. The film will be a romantic comedy with a big starcast like Akshay Kumar, Fardeen Khan, Vidya Balan and Riteish Deshmukh.
With producers like Sajid concentrating highly on professionalism and so enthusiastic about the advancement of Indian cinema, it seems that Bollywood will soon be in par with its western counterpart.
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