If there's someone in Bollywood, who is on a roll, thanks to his array of roles, then, it's none other than Ranbir Kapoor. After having endorsed a million products in such a short duration of time, this man is yet again in the news. This time round, he has been chosen as the brand ambassador for ITC's John Players range of clothing. With this association, ITC is aiming to add freshness, dynamism and energy to the men's apparel brand.

Sources have confirmed that this news will be made official in a mega media meet that's to be held tomorrow. The source adds, the reason why they chose Ranbir is because, the ITC officials felt that Ranbir was the perfect fit for the brand as he personifies the youthfulness, vibrancy and panache that the brand stands for.

With this endorsement, it looks like Ranbir is all set to give a marathon run to all the other superstars, who were till now, the 'market leaders' when it came to brands endorsements.